The Ultimate Hiring Guide


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This year will be the year that you stop stressing about hiring team members. You’ll finally feel confident in passing off the hiring duty to someone on your team. Hiring can be tricky, time-consuming, unpredictable and unsuccessful, but not with The Ultimate Hiring Guide. With this step-by-step written guide on how to hire the right person for the right position, hiring will become an easy, consistent and successful process that you will no longer have to worry about!


Jay Geier created a hiring process many years ago when he first started the Scheduling Institute and has since passed the hiring responsibility to S.I.’s Director of Hiring. Jay was watching a speed dating show and thought, wouldn’t it be nice if you could do interviews that quickly? Well the answer is, you can!

The Ultimate Hiring Guide is simple and includes every step our user-friendly process. This tool will allow you to avoid the cost of a bad hire and the many frustrations that come along with hiring. Many Doctors delayed the hiring before they owned this tool because they weren’t sure they needed a new employee, they couldn’t find the time, it was too stressful or they were afraid to hire the wrong person. Now they can use this tool to find the right person for the right position, every time!

In order to grow your Practice to its greatest potential, you need to select areas of your business where you can REMOVE YOUR TIME and DELEGATE new roles to your team members. Which area do we recommend you remove your time from? HIRING. The best part about The Ultimate Hiring Guide? It is so user-friendly that you can pass it off to any one of your team members and have confidence that they’ll execute it properly, attract the best candidates and select the best of the best to join your team, in no time! Now you can be more productive!


Each step is broken down line-by-line and piece-by-piece so that you have a clear understanding of objective of each step and how to implement it. You will be provided with clear instructions on how to conduct a group hiring day, specific interview questions to ask, sample advertisements to attract the best candidates and other helpful content to make this a smooth and successful process. You can event watch a sample of an S.I. Group Hiring Day! We use this process to hire all of our employees too!

Believe it or not, the job descriptions that you place in ads can determine the type of candidate you attract. You need to be specific and set expectations early on! Based on feedback from business owners who have invested in The Ultimate Hiring Guide… one of their favorite features of this tool is the Job Description Supplement Book! It’s full of customizable templates for all of the following positions: Office Manager, Front Desk, Patient Coordinator, Personal Assistant, Treatment Coordinator, Marketing Coordinator, Dental Assistant, Dental Hygienist, Ophthalmologist Assistant, Podiatric Assistant, Cosmetic Surgeon Assistant, Orthodontic Assistant, General Massage Therapist, Chiropractic Assistant and Chiropractic Massage Therapist.


“Having a system in place gets rid of the fear. I can now take this off my plate because I really don’t have the time and I have a system that I can just pass off to one of my staff members that I know will work.”

Dr. L. Perrigo

“One of the great things about the Scheduling Institute is they offer you all these systems and one of them is the Hiring System. We’ve been taught a way from the Scheduling Institute how to find better people. And that’s been hugely invaluable to us.”

Dr. J. Fornetti

“I’ve just hired 4 new employees in the last month using Jay’s hiring system. When I try to skip steps, and do it differently, even when I think I’ve done my due diligence, it does not work. I make every hiring prospect, including people I know, go through the system. The steps are in place for a reason. The hiring system definitely works and is the only way I will bring people into my practice going forward.”

Dr. F. Batson

“Since Jay was right about everything else, I figured I’d give his hiring process a shot. It’s been FANTASTIC. I’m so excited to be completely remaking my front desk team. Only kept the best of what I had and now I get to hire and train the team to be exactly what I want. Total time spent on this is next to nothing once it’s set up. Thank you Jay – I know longer fear/dread having to hire new team members! I’ve done more hiring following this method and they just keep getting better and better. I no longer have concern about hiring front or back office. I even have my team leaders doing the training so hiring a new person is a piece of cake.”

Alan Boval, Office Manager

Official Rules and Regulations

TERMS AND CONDITIONS These Terms and Conditions (“Terms”) apply to the Category of One Strategies Book (“Promotion”). By making a Submission, you agree to these Terms. Jay Geier’s Scheduling Institute (“Sponsor”) reserves the right to modify, suspend or discontinue the Promotion at any time. This Promotion is not open to the general public. Promotion is open to qualifying members located in the United States that are in good standing and financially and operationally compliant with the membership terms and conditions (“Qualifying Members”). Through July 31, 2018, Qualifying Members can submit samples of original marketing pieces to Sponsor via email to (each a “Submission”). Be sure to include the business name, phone number, address and e-mail address along with the Submission. Only Submissions made via e-mail will be accepted. All components of a Submission must be the entrant’s original creation. Modifying, enhancing, or altering a third party's preexisting work does not qualify as an original creation. Submissions must not have been submitted in any other promotion, in whole or in part. By making a Submission, each entrant represents and warrants that entrant owns all right, title and interest in the Submission, and has the authority to grant to Sponsor the rights provided in these Terms. Each entrant irrevocably consents to the use and publication of the Submission as provided in these Terms and acknowledges that the Submission will be viewed, used, reproduced and distributed by Sponsor, members and other third parties. There is no expectation of privacy or confidentiality with respect to a Submission. Submissions must not: (i) contain any copyrighted works without permission of the copyright owner, (ii) contain any false or defamatory statements, (iii) contain any third party trademarks that suggest affiliation with any trademark owner without permission of such owner, (iv) contain the likeness of any person from whom entrant has not obtained proper consent, (v) infringe any third-party proprietary or personal rights, or (vi) be inappropriate, indecent, harmful, discriminatory or obscene or violate applicable laws. Rights in and Use of Submissions: Each entrant hereby grants to Sponsor (and those acting pursuant to the direction of Sponsor) the perpetual, irrevocable, worldwide, fully-transferable, royalty-free right and license (with right to sublicense to others, including recipients of the The Category of One Strategies Book (the “Book”)) to use, modify, reproduce, display, publish, and prepare derivative works of the Submission for advertising, trade and promotional purposes in any media or manner worldwide. The rights of Sponsor include the right to reproduce and publish each Submission in the Book and to publish, distribute, offer for sale and sell the Book including the Submissions. Sponsor reserves the right to modify or edit any Submission, in whole or in part, for content, clarity or any other reason, and each entrant waives any and all “moral rights” in and to the Submission. Sponsor further reserves the right to decline to use the Submission for any reason, in its sole discretion. EACH ENTRANT acknowledges that Sponsor has not promised any compensation OR ACKNOWLEDGEMENT for Submissions or use of Submissions, and Sponsor is not obligated in any way to make any use of A Submission or to provide any materials for approval prior to use of A Submission. In consideration for a Submission, Sponsor will provide (at no cost, while supplies last) a copy of the Category of One Strategies Book produced by Sponsor to each entrant that registers for and is in attendance at Category of One Event in Orlando, FL on September 20-21, 2018. ENTRANTS MUST BE PRESENT AT EVENT TO RECEIVE THE BOOK. The Book is provided “AS IS” and “with all faults” on the date of delivery and Sponsor does not make any representations about any results arising from use of the Submissions in the Book, including, without limitation, any increased business or financial performance. Entrants understand that Sponsor is not obligated to produce the Book, and Sponsor will have no liability to entrants in the event a Book is not produced from the Submissions. BY MAKING A SUBMISSION, EACH ENTRANT AGREES TO INDEMNIFY, RELEASE AND HOLD HARMLESS SPONSOR AND ITS PARENT, AFFILIATE SUBSIDIARY COMPANIES, AGENTS, ADVERTISING AND PROMOTIONAL AGENCIES, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY CLAIMS, SUITS, DEMANDS, LIABILITY, DAMAGES, LOSSES OR INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM (I) BREACH BY ENTRANT OF ANY OF THESE TERMS; OR (II) ENTRANT'S PARTICIPATION IN THE PROMOTION AND/OR SPONSOR’S USE OF THE SUBMISSION AS SET FORTH IN THESE TERMS.

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