Learn how to build a Culture that will give you the Ultimate Competitive Advantage and put you in a Category of One.

It’s On! We’re going LIVE IN-Person!

October 22-23, 2021 – ATLANTA, GA









A Practice that’s in a Category of One means that your Practice stands out so far above others that it can’t be compared to other Practices in your town. Building a Category of One Practice Culture means you have

  • The BEST, TOP PERFORMING, most engaged team you’ve ever had
  • A new patient referral machine
  • A patient-centric team that is 5-Star certified and provides a 5-Star New Patient experience
  • Less price sensitivity
  • Potential new hires coming to YOU to work there vs. you clamoring to find someone to work at your Practice
  • Increased productivity and collections

There are ESSENTIAL FACTORS that must be in place to get here…and it starts with YOU and YOUR #1 ASSET, your TEAM!


Learn how to build a Culture that will give you the Ultimate Competitive Advantage and put you in a Category of One.


Spend 2 Days with CEO of the Scheduling Institute, Private Practice Advocate & Millionaire-Maker, Jay Geier….AND HIS HAND-PICKED LINEUP!




Jay Geier is an award-winning entrepreneur, dynamic public speaker, philanthropist, and author. He is the founder and CEO of the Scheduling Institute, the largest, most experienced and respected private practice consultancy in the world. Since 1997, thousands of doctors have seen dramatic results in their new patient numbers, revenue collections, and overall business success as a result of following the revolutionary strategies Jay teaches through the Scheduling Institute. As the #1 advocate for the independent doctor, it’s Jay’s mission to help transform private practices into thriving businesses that generate a lifetime of revenue through time-tested, proven principles.



This event will be unlike any other experience you have ever had. We have already secured an unbelievable lineup that can’t be replicated. Plus, you’ll be connected to Practices that are in the TOP 1% of their profession and you can see exactly what they are doing to get there!

There is a HUGE difference between attending a CE course and attending a Scheduling Institute event. Continuing Education courses are clinically based, our events, and this one in particular, is designed to help you GROW your business by focussing onTRAINING AND BUILDING YOUR GREATEST ASSET – YOUR TEAM! It is against CE rules to teach business growth tactics, and we are here to fill that VERY important gap. You’re not going to learn new clinical skills; you have already spent years in school and many hours going to additional classes for that. NOW, it’s time for you to focus on the BUSINESS aspect of your Practice and invest in growth, your team, and knowledge you CAN’T learn in another CE course. This is content that will actually MAKE YOU MORE MONEY!



  • Do NOT attend Culture Fest if you think Culture is “fluff” and doesn’t have a major impact on your team’s retention or performance.
  • Do NOT attend Culture Fest if think you have no room for growth or improvement on Culture in your Practice.
  • Do NOT attend Culture Fest if you don’t plan on creating a Culture Team that will start working on Culture immediately.


  • You SHOULD attend if you are ready to work on your post-pandemic Culture Story NOW.
  • You SHOULD attend if you want to retain and attract the BEST team members.
  • You SHOULD attend if you are the Primary Practice OWNER…you must support your Culture Team.
  • You SHOULD attend if you want your Practice’s Culture to trickle all the way to your Patient’s experience.


Here are a few people to consider for your Culture Team:

  • YOU, the Doctor
  • Team Leaders
  • Your Alpha’s/Influencers
  • Human Resources
  • Spouse if involved in the Practice
  • Office Manager
  • Representation from each Practice location
  • Representation from each Department in your Practice



We know it’s been a crazy 1.5 years…but it’s time to get focused back on growing the business that you still work in, day in and day out. This means stepping OUT of your business to gain NEW TOOLS and STRATEGIES that will put you ahead of the game and drive growth.

The GREAT NEWS IS this industry has been one of the first groups to get fully vaccinated. Our events are one of the safest places you could be in with a room full of Doctors! And as of now, teams’ tables will be physically distanced for you –because of this, we are RUNNING OUT OF TICKETS QUICKLY!

The level of these Doctors and teams you will encounter will inspire you to take your Practice and your Team to the next level. It’s not about keeping up with the Joneses (the Practice down the street from you) anymore…it’s about getting ahead…WAY AHEAD!


You will gain content that you can take home and implement in your Practice immediately! We recommend you bring your top 2 influencers in your Practice to help you bring back the material and put it in place.


Team members will have the opportunity to join the Culture Challenge Jay will be giving away $100,000 worth of prizes to the best Team Culture Stories!

AND…Jay will also be giving away his G-Wagon to the Coaching Member of the Year!

Obtain the Ultimate Competitive Advantage…that Corporate Practices and the office down the street cannot compete with…that will also drive up your team’s productivity and engagement! 

You will learn how to ...
  • Create a patient experience that makes your patients want to share it with the world to generate referrals and are excited to accept treatment.
  • Be the most desired place to work in your town which makes recruiting and retaining talented team members a breeze.
  • Generate a high performing team, and RAVING fans in your patient base.
  • Crisis-proof your Practice and team to overcome anything that comes your way.
  • Fight off the unemployment benefit crisis – learn how to recruit the highest performing talent in a time when people are more motivated to stay home and not work.
  • Plug the gaping hole in your practice that good team members are falling out of.
  • Discover common organizational traps that impede your ability to build a sustainable thriving Culture within your practice – learn the behaviors, tools and attitudes that demonstrate a culture of excellence.
  • Build a cohesive, cooperating, and loyal team that works great together, works well for you, and gets along. Get a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
  • Learn the characteristics of the world’s most profitable, productive organizations and team cultures and steps that today’s most successful managers use to create buy-in and belief and gain that extra effort from their team.
  • Uncover the secret weapon to stand out in the market and capture the attention of your patients. Using an effective storytelling blueprint, you will be empowered to close more cases, build better relationships, and grow your patient base.


Jay personally GUARANTEES that this event will be the next best event you have been to on Culture or your money-back!

What Other Doctors Are Saying…

“It was truly a Million-dollar seminar. Your passion and commitment to empower doctors and people is awesome.”
Dr. Harsini

“If you have never attended one of Jay’s big events, it’s time. The energy you feel when you first walk in is powerful. Getting into this environment re-energizes you to make the next strategic move you need to make.”
Dr. Mary Ann Landry

“The event was AWESOME!! As all S.I. events are! I am revitalized and re-focused and I really want to make this year where we get our human capital in line and efficient.”
Dr. Peter Wilk

“Wow! Where can I start? Just got back from another Scheduling Institute event and I’m blown away and inspired more than ever.”
Dr. Tejumade St. Matthew-Daniel

“Please pass this thank you on to Jay. The seminar was great and had a huge effect on me. So many things have caused me to accept “ruts” in my personal and professional life. It is my own doing. So, I was very challenged by Jay’s words. Please tell him I appreciate his generosity and graciousness as a host.”
Dr. Andy Burton


Georgia World Congress Center


285 Andrew Young Blvd

Atlanta, GA 30313

Event starts at 9 a.m. on October 22nd

We will end at 4 p.m. on October 23rd

Once you register we will send you savings codes for hotels and flights



May 1st – June 30th

Primary and Guest Seat Bundle
  • 6 Payments of $1,250

July 1st – Sept 19th

Primary and Guest Seat Bundle
  • 6 Payments of $1,333

Official Rules and Regulations

TERMS AND CONDITIONS These Terms and Conditions (“Terms”) apply to the Category of One Strategies Book (“Promotion”). By making a Submission, you agree to these Terms. Jay Geier’s Scheduling Institute (“Sponsor”) reserves the right to modify, suspend or discontinue the Promotion at any time. This Promotion is not open to the general public. Promotion is open to qualifying members located in the United States that are in good standing and financially and operationally compliant with the membership terms and conditions (“Qualifying Members”). Through July 31, 2018, Qualifying Members can submit samples of original marketing pieces to Sponsor via email to StandOut@SchedulingInstitute.com (each a “Submission”). Be sure to include the business name, phone number, address and e-mail address along with the Submission. Only Submissions made via e-mail will be accepted. All components of a Submission must be the entrant’s original creation. Modifying, enhancing, or altering a third party's preexisting work does not qualify as an original creation. Submissions must not have been submitted in any other promotion, in whole or in part. By making a Submission, each entrant represents and warrants that entrant owns all right, title and interest in the Submission, and has the authority to grant to Sponsor the rights provided in these Terms. Each entrant irrevocably consents to the use and publication of the Submission as provided in these Terms and acknowledges that the Submission will be viewed, used, reproduced and distributed by Sponsor, members and other third parties. There is no expectation of privacy or confidentiality with respect to a Submission. Submissions must not: (i) contain any copyrighted works without permission of the copyright owner, (ii) contain any false or defamatory statements, (iii) contain any third party trademarks that suggest affiliation with any trademark owner without permission of such owner, (iv) contain the likeness of any person from whom entrant has not obtained proper consent, (v) infringe any third-party proprietary or personal rights, or (vi) be inappropriate, indecent, harmful, discriminatory or obscene or violate applicable laws. Rights in and Use of Submissions: Each entrant hereby grants to Sponsor (and those acting pursuant to the direction of Sponsor) the perpetual, irrevocable, worldwide, fully-transferable, royalty-free right and license (with right to sublicense to others, including recipients of the The Category of One Strategies Book (the “Book”)) to use, modify, reproduce, display, publish, and prepare derivative works of the Submission for advertising, trade and promotional purposes in any media or manner worldwide. The rights of Sponsor include the right to reproduce and publish each Submission in the Book and to publish, distribute, offer for sale and sell the Book including the Submissions. Sponsor reserves the right to modify or edit any Submission, in whole or in part, for content, clarity or any other reason, and each entrant waives any and all “moral rights” in and to the Submission. Sponsor further reserves the right to decline to use the Submission for any reason, in its sole discretion. EACH ENTRANT acknowledges that Sponsor has not promised any compensation OR ACKNOWLEDGEMENT for Submissions or use of Submissions, and Sponsor is not obligated in any way to make any use of A Submission or to provide any materials for approval prior to use of A Submission. In consideration for a Submission, Sponsor will provide (at no cost, while supplies last) a copy of the Category of One Strategies Book produced by Sponsor to each entrant that registers for and is in attendance at Category of One Event in Orlando, FL on September 20-21, 2018. ENTRANTS MUST BE PRESENT AT EVENT TO RECEIVE THE BOOK. The Book is provided “AS IS” and “with all faults” on the date of delivery and Sponsor does not make any representations about any results arising from use of the Submissions in the Book, including, without limitation, any increased business or financial performance. Entrants understand that Sponsor is not obligated to produce the Book, and Sponsor will have no liability to entrants in the event a Book is not produced from the Submissions. BY MAKING A SUBMISSION, EACH ENTRANT AGREES TO INDEMNIFY, RELEASE AND HOLD HARMLESS SPONSOR AND ITS PARENT, AFFILIATE SUBSIDIARY COMPANIES, AGENTS, ADVERTISING AND PROMOTIONAL AGENCIES, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY CLAIMS, SUITS, DEMANDS, LIABILITY, DAMAGES, LOSSES OR INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM (I) BREACH BY ENTRANT OF ANY OF THESE TERMS; OR (II) ENTRANT'S PARTICIPATION IN THE PROMOTION AND/OR SPONSOR’S USE OF THE SUBMISSION AS SET FORTH IN THESE TERMS.

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