October 22-23, 2021

What happened to your culture balloon?

It was punctured in 2020.

You must get your post-pandemic culture to the top of the list.

If your office has the best culture – you will win.

You will have the best, most motivated, engaged and productive team in town who provides an unmatched patient experience!









In 2021, we will host Culture Fest 2.0 LIVE. If we cannot safely host the live event, you will be able to receive a refund for your tickets.

This is NOT just an invitation to Culture Fest, this is an invitation to Build Your Culture Team and work on your Practice’s Culture starting IMMEDIATELY.

Starting in JANUARY 2021 – REGISTRANTS ONLY will have access to a brand-new Culture Lessons Series.

 Your designated Culture Team will be fed content and will work on YOUR PRACTICE’S Culture story of what you have done for your “post-pandemic” Culture.

 We are not waiting until October to work on this….it will start IMMEDIATELY by building your team and gaining a monthly content series BEFORE you attend the event! There is literally ZERO risk for you. The absolute worst thing that could happen for you is that you now have a Culture Team that we have worked with for over 8 months!

 Your team will have the opportunity to enter the Culture Challenge and win incredible prizes. To be eligible, they will share what they did (via video submission most likely) in 2021 for Culture in YOUR Practice.

If you don’t build a Culture Team, you will have an unintentional Culture that happens by default. And after all that happened in 2020…if you don’t start working on this NOW, you aren’t going to like the repercussions 2020 has on your team and Practice.


*Must be registered BEFORE the date the lesson airs to have access.*

Culture Content




Jay Geier is an award-winning entrepreneur, dynamic public speaker, philanthropist, and author. He is the founder and CEO of the Scheduling Institute, the largest, most experienced and respected private practice consultancy in the world. Since 1997, thousands of doctors have seen dramatic results in their new patient numbers, revenue collections, and overall business success as a result of following the revolutionary strategies Jay teaches through the Scheduling Institute. As the #1 advocate for the independent doctor, it’s Jay’s mission to help transform private practices into thriving businesses that generate a lifetime of revenue through time-tested, proven principles.


Why should you attend our event instead of going to another CE course?

There is a HUGE difference between attending a CE course and attending a Scheduling Institute event. Continuing Education courses are clinically based, our events, and this one in particular, is designed to help you GROW your business. It is against CE rules to teach business growth tactics, and we are here to fill that VERY important gap. You’re not going to learn new clinical skills; you have already spent years in school and many hours going to additional classes for that. NOW, it’s time for you to focus on the BUSINESS aspect of your Practice and invest in growth, your team, and knowledge you CAN’T learn in another CE course. This is content that will actually MAKE YOU MORE MONEY.


  • Do NOT attend Culture Fest if you think Culture is “fluff” and doesn’t have a major impact on your team’s retention or performance.
  • Do NOT attend Culture Fest if think you have no room for growth or improvement on Culture in your Practice.
  • Do NOT attend Culture Fest if you don’t plan on creating a Culture Team that will start working on Culture immediately.


  • You SHOULD attend if you are ready to work on your post-pandemic Culture Story NOW.
  • You SHOULD attend if you want to retain and attract the BEST team members.
  • You SHOULD attend if you are the Primary Practice OWNER…you must support your Culture Team.
  • You SHOULD attend if you want your Practice’s Culture to trickle all the way to your Patient’s experience.


Here are a few people to consider for your Culture Team:

  • YOU, the Doctor
  • Team Leaders
  • Your Alpha’s/Influencers
  • Human Resources
  • Spouse if involved in the Practice
  • Office Manager
  • Representation from each Practice location
  • Representation from each Department in your Practice

What Other Doctors Are Saying…

“It was truly a Million-dollar seminar. Your passion and commitment to empower doctors and people is awesome.”
Dr. Harsini

“If you have never attended one of Jay’s big events, it’s time. The energy you feel when you first walk in is powerful. Getting into this environment re-energizes you to make the next strategic move you need to make.”
Dr. Mary Ann Landry

“The event was AWESOME!! As all S.I. events are! I am revitalized and re-focused and I really want to make this year where we get our human capital in line and efficient.”
Dr. Peter Wilk

“Wow! Where can I start? Just got back from another Scheduling Institute event and I’m blown away and inspired more than ever.”
Dr. Tejumade St. Matthew-Daniel

“Please pass this thank you on to Jay. The seminar was great and had a huge effect on me. So many things have caused me to accept “ruts” in my personal and professional life. It is my own doing. So, I was very challenged by Jay’s words. Please tell him I appreciate his generosity and graciousness as a host.”
Dr. Andy Burton


Georgia World Congress Center


 285 Andrew Young Blvd

Atlanta, GA 30313



May 1st – June 30th

Primary and Guest Seat Bundle
  • 6 Payments of $1,250

July 1st – Sept 19th

Primary and Guest Seat Bundle
  • 6 Payments of $1,333

Official Rules and Regulations

TERMS AND CONDITIONS These Terms and Conditions (“Terms”) apply to the Category of One Strategies Book (“Promotion”). By making a Submission, you agree to these Terms. Jay Geier’s Scheduling Institute (“Sponsor”) reserves the right to modify, suspend or discontinue the Promotion at any time. This Promotion is not open to the general public. Promotion is open to qualifying members located in the United States that are in good standing and financially and operationally compliant with the membership terms and conditions (“Qualifying Members”). Through July 31, 2018, Qualifying Members can submit samples of original marketing pieces to Sponsor via email to StandOut@SchedulingInstitute.com (each a “Submission”). Be sure to include the business name, phone number, address and e-mail address along with the Submission. Only Submissions made via e-mail will be accepted. All components of a Submission must be the entrant’s original creation. Modifying, enhancing, or altering a third party's preexisting work does not qualify as an original creation. Submissions must not have been submitted in any other promotion, in whole or in part. By making a Submission, each entrant represents and warrants that entrant owns all right, title and interest in the Submission, and has the authority to grant to Sponsor the rights provided in these Terms. Each entrant irrevocably consents to the use and publication of the Submission as provided in these Terms and acknowledges that the Submission will be viewed, used, reproduced and distributed by Sponsor, members and other third parties. There is no expectation of privacy or confidentiality with respect to a Submission. Submissions must not: (i) contain any copyrighted works without permission of the copyright owner, (ii) contain any false or defamatory statements, (iii) contain any third party trademarks that suggest affiliation with any trademark owner without permission of such owner, (iv) contain the likeness of any person from whom entrant has not obtained proper consent, (v) infringe any third-party proprietary or personal rights, or (vi) be inappropriate, indecent, harmful, discriminatory or obscene or violate applicable laws. Rights in and Use of Submissions: Each entrant hereby grants to Sponsor (and those acting pursuant to the direction of Sponsor) the perpetual, irrevocable, worldwide, fully-transferable, royalty-free right and license (with right to sublicense to others, including recipients of the The Category of One Strategies Book (the “Book”)) to use, modify, reproduce, display, publish, and prepare derivative works of the Submission for advertising, trade and promotional purposes in any media or manner worldwide. The rights of Sponsor include the right to reproduce and publish each Submission in the Book and to publish, distribute, offer for sale and sell the Book including the Submissions. Sponsor reserves the right to modify or edit any Submission, in whole or in part, for content, clarity or any other reason, and each entrant waives any and all “moral rights” in and to the Submission. Sponsor further reserves the right to decline to use the Submission for any reason, in its sole discretion. EACH ENTRANT acknowledges that Sponsor has not promised any compensation OR ACKNOWLEDGEMENT for Submissions or use of Submissions, and Sponsor is not obligated in any way to make any use of A Submission or to provide any materials for approval prior to use of A Submission. In consideration for a Submission, Sponsor will provide (at no cost, while supplies last) a copy of the Category of One Strategies Book produced by Sponsor to each entrant that registers for and is in attendance at Category of One Event in Orlando, FL on September 20-21, 2018. ENTRANTS MUST BE PRESENT AT EVENT TO RECEIVE THE BOOK. The Book is provided “AS IS” and “with all faults” on the date of delivery and Sponsor does not make any representations about any results arising from use of the Submissions in the Book, including, without limitation, any increased business or financial performance. Entrants understand that Sponsor is not obligated to produce the Book, and Sponsor will have no liability to entrants in the event a Book is not produced from the Submissions. BY MAKING A SUBMISSION, EACH ENTRANT AGREES TO INDEMNIFY, RELEASE AND HOLD HARMLESS SPONSOR AND ITS PARENT, AFFILIATE SUBSIDIARY COMPANIES, AGENTS, ADVERTISING AND PROMOTIONAL AGENCIES, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY CLAIMS, SUITS, DEMANDS, LIABILITY, DAMAGES, LOSSES OR INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM (I) BREACH BY ENTRANT OF ANY OF THESE TERMS; OR (II) ENTRANT'S PARTICIPATION IN THE PROMOTION AND/OR SPONSOR’S USE OF THE SUBMISSION AS SET FORTH IN THESE TERMS.

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