Cracking the Marketing Code

Become a Marketing Machine NOW

Cracking the Marketing Code


(Have a Promo Code? Enter it at Checkout.)

Multiply marketing results, create new, exciting and reusable campaigns and turn what currently works in your office into something that always works. Learn persuasive copy-writing techniques that will boost conversions, how to avoid complacency, advanced lessons in creating multi-step, automated sequences and how to improve communication with Patients, the Doctor and team!


This 3-volume self-study series will allow your marketer to excel in new patient attraction and as a result, increased revenue. This is your opportunity to give them the MBA they never imagined they would have. They will gain a better understanding of their job and what it is that you expect from them, they’ll increase their results and improve their Marketing investments.

It’s time to train your marketer to become a marketing machine! Cracking the Marketing Code will enhance your marketer’s efforts, provide them with new perspectives and take their campaigns to the next level.

Do you want to multiply results? Do you want to receive done-for-you pieces and copy that you can edit and send out immediately? Do you want to increase New Patients? These are just a FEW of the things that your Practice will gain with Cracking the Marketing Code.


  • Detailed formulas to help you know exactly how much more you should invest in order to get the return you desire
  • Pre-formatted templates and tools to help you track your marketing results
  • The secret to creating pieces that produce results without starting from scratch
  • Persuasive copy-writing techniques that will boost your conversions
  • Outsourcing tips to help you get more done faster
  • Advanced lessons in creating multi-step, automated sequences and campaigns
  • 29 templates, swipe files, videos and advanced content that can’t be accessed anywhere else


Learn what your role really is and crack the code on how to leverage other people to increase your marketing results. Gain a full understanding of what it means to be a marketer (role definition is the key to success) and how to leverage the rest of your team. In addition to mastering basic marketing principles, you’ll gain key marketing tips from Jay Geier, outsourcing strategies and insight on which vendors you should keep on hand.

Learn how to avoid getting stuck. Crack the Code on how to make pieces (emails, mailers, sequences, programs) that create results without starting from scratch. Understand how Kolbe directly relates to marketing, master copywriting strategies, learn how to utilize resources that are right in front of you and create your own swipe file collection!

Learn how to Crack the Code on turning something that works into an “Evergreen” piece through processes, tweaking and marketing math. Understand how to track your pieces, improve existing campaigns and how to create automated sequences that motivate responses. Learn how to plan your marketing activities and report your results so that you know which campaigns are truly “evergreen.”


“I was just promoted to Marketing Director, it’s a new field for me. I’m starting from scratch, this has been an educational experience and I am ready to start implementing it now!”

V. Rosado

Locke Orthodontic Specialist

“This Training has been excellent! I’m very excited that S.I. has put together some marketing campaigns that we can tap in to!”

J. Menke

Lake Oconee Dentsitry

Official Rules and Regulations

TERMS AND CONDITIONS These Terms and Conditions (“Terms”) apply to the Category of One Strategies Book (“Promotion”). By making a Submission, you agree to these Terms. Jay Geier’s Scheduling Institute (“Sponsor”) reserves the right to modify, suspend or discontinue the Promotion at any time. This Promotion is not open to the general public. Promotion is open to qualifying members located in the United States that are in good standing and financially and operationally compliant with the membership terms and conditions (“Qualifying Members”). Through July 31, 2018, Qualifying Members can submit samples of original marketing pieces to Sponsor via email to (each a “Submission”). Be sure to include the business name, phone number, address and e-mail address along with the Submission. Only Submissions made via e-mail will be accepted. All components of a Submission must be the entrant’s original creation. Modifying, enhancing, or altering a third party's preexisting work does not qualify as an original creation. Submissions must not have been submitted in any other promotion, in whole or in part. By making a Submission, each entrant represents and warrants that entrant owns all right, title and interest in the Submission, and has the authority to grant to Sponsor the rights provided in these Terms. Each entrant irrevocably consents to the use and publication of the Submission as provided in these Terms and acknowledges that the Submission will be viewed, used, reproduced and distributed by Sponsor, members and other third parties. There is no expectation of privacy or confidentiality with respect to a Submission. Submissions must not: (i) contain any copyrighted works without permission of the copyright owner, (ii) contain any false or defamatory statements, (iii) contain any third party trademarks that suggest affiliation with any trademark owner without permission of such owner, (iv) contain the likeness of any person from whom entrant has not obtained proper consent, (v) infringe any third-party proprietary or personal rights, or (vi) be inappropriate, indecent, harmful, discriminatory or obscene or violate applicable laws. Rights in and Use of Submissions: Each entrant hereby grants to Sponsor (and those acting pursuant to the direction of Sponsor) the perpetual, irrevocable, worldwide, fully-transferable, royalty-free right and license (with right to sublicense to others, including recipients of the The Category of One Strategies Book (the “Book”)) to use, modify, reproduce, display, publish, and prepare derivative works of the Submission for advertising, trade and promotional purposes in any media or manner worldwide. The rights of Sponsor include the right to reproduce and publish each Submission in the Book and to publish, distribute, offer for sale and sell the Book including the Submissions. Sponsor reserves the right to modify or edit any Submission, in whole or in part, for content, clarity or any other reason, and each entrant waives any and all “moral rights” in and to the Submission. Sponsor further reserves the right to decline to use the Submission for any reason, in its sole discretion. EACH ENTRANT acknowledges that Sponsor has not promised any compensation OR ACKNOWLEDGEMENT for Submissions or use of Submissions, and Sponsor is not obligated in any way to make any use of A Submission or to provide any materials for approval prior to use of A Submission. In consideration for a Submission, Sponsor will provide (at no cost, while supplies last) a copy of the Category of One Strategies Book produced by Sponsor to each entrant that registers for and is in attendance at Category of One Event in Orlando, FL on September 20-21, 2018. ENTRANTS MUST BE PRESENT AT EVENT TO RECEIVE THE BOOK. The Book is provided “AS IS” and “with all faults” on the date of delivery and Sponsor does not make any representations about any results arising from use of the Submissions in the Book, including, without limitation, any increased business or financial performance. Entrants understand that Sponsor is not obligated to produce the Book, and Sponsor will have no liability to entrants in the event a Book is not produced from the Submissions. BY MAKING A SUBMISSION, EACH ENTRANT AGREES TO INDEMNIFY, RELEASE AND HOLD HARMLESS SPONSOR AND ITS PARENT, AFFILIATE SUBSIDIARY COMPANIES, AGENTS, ADVERTISING AND PROMOTIONAL AGENCIES, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY CLAIMS, SUITS, DEMANDS, LIABILITY, DAMAGES, LOSSES OR INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM (I) BREACH BY ENTRANT OF ANY OF THESE TERMS; OR (II) ENTRANT'S PARTICIPATION IN THE PROMOTION AND/OR SPONSOR’S USE OF THE SUBMISSION AS SET FORTH IN THESE TERMS.

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