Cracking the Marketing Code

Become a Marketing Machine NOW


ONLY 3 PAYMENTS OF $916 $750

Enter Promo Code FIRST15 at Checkout

With 21 tested and proven marketing tools and techniques, your marketer can take the time and guesswork out of creating campaigns from scratch! Implement these 21 things and see results as soon as next month.


Have you tried “everything” in marketing and it just doesn’t seem to work? Are you bored with what you’re currently doing to market your Practice and need some new ideas that you know will work? 21 Marketing Things is our #1 Selling Marketing Tool that provides you with 21 different marketing tricks and techniques that the Scheduling Institute uses on a daily basis! Gain access to email verbiage, video examples and done-for-you marketing postcards, letters and other mailers that will help take your practice to new levels of success! We know that each of the 21 items work because we’ve already tested each and every one of them and we know what works and what doesn’t, based on tracking the revenue and the response from each item.

21 Marketing Things is any marketers dream, whether they’re new to the position or a well-seasoned expert. Don’t have a designated marketer? No problem… this is the perfect place to start! Use this tool to give your seasoned marketer fresh ideas that work or pass it off to a newbie who needs a jump-start into the world of marketing.

Throughout this kit, you’ll gain access to pre-formatted emails, templates, videos and more. A Scheduling Institute Member favorite is the Reactivation Campaign! You’ll be given a complete marketing calendar, prewritten emails, letters, text messages and pre-designed postcards! All you have to do is add your logo and hit send! This is the best, simplest, quickest, results-producing marketing tool in the industry!


  • How to get results-producing marketing pieces out the door quickly
  • 21 different tools and marketing techniques that the Scheduling Institute uses and has already tracked and tested, so we know they work
  • Marketing campaigns that your Marketing Director can edit/copy and use immediately to get patients in your doors within 24 hours


“3 pages into the study guide/book and already coming up with so many new ideas! This has become a brand new swipe file for me. If you’re guessing or debating on getting it or not… take it from me. I’ve attended Marketing Matters, Team Leaders and about to attend the Marketing U. You can’t get enough! Stats have sky-rocketed!”

C. Tillery

Marketing Director

Audio and video of Jay Geier detailing each of the 21 marketing tools and techniques so that you fully understand how you can apply each to your Practice.

“Just wanted to share with you all that I invested in the 21 Marketing Things product and gave it to my front office. They followed the Reactivation process and had 82 patients schedule (reactivate) within the 1st 30 days!”

Dr. R. Hibbert

This CD contains done-for-you examples, designs and copy so that you don’t have to start from scratch. One of the most difficult things about marketing is coming up with the content. That’s why we put together pre-written emails, letters, text messages and mailers just for you! We have even designed some marketing pieces so that you don’t have to hire a design team. You can get these pieces out the door today! These templates will make everything that much easier to start seeing results… and of course more New Patients and increased revenue.

“I’m a huge Fact Finder, so I want to learn how to do it, and not have to reinvent things, and work with a system that is in place that I know is going to work. And that is what I have been getting. There is so much stuff here that it would take forever to learn it on your own.”

Jeanmarie Murray

Marketing Director

Are you ready to hire a marketing director? Or is thing something that you’ll consider down the road? It’s important to remember that MARKETING = NEW PATIENTS, however not everyone is in a position to hire a Marketing Director… yet! Regardless, 21 Marketing Things is perfect for a Practices with OR without a Marketing Director. For offices without, this tool is easy for any employee to implement. For offices with, it’ll help your marketer get effective pieces out the door and brainstorm new ideas!


“Quality writing is an important skill set and it is a very important factor in how potential patients and current patients perceive the office and the educational level of the staff. It must be done right. I appreciate Jay’s decision to emphasize copywriting and convey how important it is.”


Dr. H. Aziz’s Office

“I’ve known that I need to do sequences, campaigns and events, but I hadn’t figured it out. I didn’t know how to go about it, but now I have a template. I am excited to start a reactivation campaign that has all the right steps.”

S. Norris

Marketing Director

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Official Rules and Regulations

TERMS AND CONDITIONS These Terms and Conditions (“Terms”) apply to the Category of One Strategies Book (“Promotion”). By making a Submission, you agree to these Terms. Jay Geier’s Scheduling Institute (“Sponsor”) reserves the right to modify, suspend or discontinue the Promotion at any time. This Promotion is not open to the general public. Promotion is open to qualifying members located in the United States that are in good standing and financially and operationally compliant with the membership terms and conditions (“Qualifying Members”). Through July 31, 2018, Qualifying Members can submit samples of original marketing pieces to Sponsor via email to (each a “Submission”). Be sure to include the business name, phone number, address and e-mail address along with the Submission. Only Submissions made via e-mail will be accepted. All components of a Submission must be the entrant’s original creation. Modifying, enhancing, or altering a third party's preexisting work does not qualify as an original creation. Submissions must not have been submitted in any other promotion, in whole or in part. By making a Submission, each entrant represents and warrants that entrant owns all right, title and interest in the Submission, and has the authority to grant to Sponsor the rights provided in these Terms. Each entrant irrevocably consents to the use and publication of the Submission as provided in these Terms and acknowledges that the Submission will be viewed, used, reproduced and distributed by Sponsor, members and other third parties. There is no expectation of privacy or confidentiality with respect to a Submission. Submissions must not: (i) contain any copyrighted works without permission of the copyright owner, (ii) contain any false or defamatory statements, (iii) contain any third party trademarks that suggest affiliation with any trademark owner without permission of such owner, (iv) contain the likeness of any person from whom entrant has not obtained proper consent, (v) infringe any third-party proprietary or personal rights, or (vi) be inappropriate, indecent, harmful, discriminatory or obscene or violate applicable laws. Rights in and Use of Submissions: Each entrant hereby grants to Sponsor (and those acting pursuant to the direction of Sponsor) the perpetual, irrevocable, worldwide, fully-transferable, royalty-free right and license (with right to sublicense to others, including recipients of the The Category of One Strategies Book (the “Book”)) to use, modify, reproduce, display, publish, and prepare derivative works of the Submission for advertising, trade and promotional purposes in any media or manner worldwide. The rights of Sponsor include the right to reproduce and publish each Submission in the Book and to publish, distribute, offer for sale and sell the Book including the Submissions. Sponsor reserves the right to modify or edit any Submission, in whole or in part, for content, clarity or any other reason, and each entrant waives any and all “moral rights” in and to the Submission. Sponsor further reserves the right to decline to use the Submission for any reason, in its sole discretion. EACH ENTRANT acknowledges that Sponsor has not promised any compensation OR ACKNOWLEDGEMENT for Submissions or use of Submissions, and Sponsor is not obligated in any way to make any use of A Submission or to provide any materials for approval prior to use of A Submission. In consideration for a Submission, Sponsor will provide (at no cost, while supplies last) a copy of the Category of One Strategies Book produced by Sponsor to each entrant that registers for and is in attendance at Category of One Event in Orlando, FL on September 20-21, 2018. ENTRANTS MUST BE PRESENT AT EVENT TO RECEIVE THE BOOK. The Book is provided “AS IS” and “with all faults” on the date of delivery and Sponsor does not make any representations about any results arising from use of the Submissions in the Book, including, without limitation, any increased business or financial performance. Entrants understand that Sponsor is not obligated to produce the Book, and Sponsor will have no liability to entrants in the event a Book is not produced from the Submissions. BY MAKING A SUBMISSION, EACH ENTRANT AGREES TO INDEMNIFY, RELEASE AND HOLD HARMLESS SPONSOR AND ITS PARENT, AFFILIATE SUBSIDIARY COMPANIES, AGENTS, ADVERTISING AND PROMOTIONAL AGENCIES, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS FROM AND AGAINST ANY CLAIMS, SUITS, DEMANDS, LIABILITY, DAMAGES, LOSSES OR INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM (I) BREACH BY ENTRANT OF ANY OF THESE TERMS; OR (II) ENTRANT'S PARTICIPATION IN THE PROMOTION AND/OR SPONSOR’S USE OF THE SUBMISSION AS SET FORTH IN THESE TERMS.

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